The Hurricanes are pleased to announce their partnership with premium performance sports brand Dryworld Brands Inc. as their exclusive official compression and non-exclusive general merchandise partner.
The deal includes providing both the Hurricanes and Hurricanes Poua performance compression garments for the next five years.
The partnership will allow Dryworld to sell co-branded products globally, which Dryworld intends to take full advantage of and is committed to building the Hurricanes distribution worldwide.
To ensure a streamlined shopping experience for Hurricanes fans, Dryworld will supply their co-branded products through the club's recently announced retail partner, Legends. This collaboration will allow both Dryworld and the Hurricanes to distribute our brand, along with the other New Zealand Super Rugby Clubs brands and product range, worldwide.
Hurricanes GM Commercial Chris Yeo said: “Technology and innovation are at the forefront of everything we do and DryWorld provide the products that will help our athletes reach peak performance. Dryworld understand what we do and what our players need. We’re very excited about the partnership and developing a relationship with a brand that ‘gets rugby.”
Dave Philips of Dryworld said: “This is a dream alignment in a sport we’ve loved all our lives.”
“Rugby is in our founder’s blood, and this opportunity has really brought the team together. This partnership shows our commitment to excellence in rugby and builds on the Ospreys partnership we announced in 2022.
"We’re excited to bring innovative products to market that have been developed for and with the New Zealand Super Rugby Clubs.”
Dryworld recently became the official provider for Welsh rugby club, Osprey, alongside their existing relationship with Super League Triathlon and their many other individual athlete partnerships.
Fans will be able to purchase the Dryworld range from January 2024 through the new centralised e-commerce platform.
About Dryworld
Dryworld began when two professional rugby players needed to keep their feet dry in the wet coastal climate. No existing product provided the solution, so they created their own: Dryfeet Performance Footwear. From this original innovation, Dryworld continues to revolutionise the market. Founded in Victoria, British Columbia, Canada in 2010, Dryworld is a performance athletic brand offering innovative, superior quality apparel and gear for the athlete in all of us.