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Hurricanes new apparel partner Classic

Heritage jerseys, expanded product ranges and quick turn arounds are some of the features exciting the five New Zealand Super Rugby Clubs having signed a collective five year agreement with Australasian apparel brand – Classic.

The appointment comes after a thorough tender process which canvassed over 15 sports apparel brands worldwide. The partnership will see each club expand their range and offer greater official and supporter apparel options for fans, including the potential of heritage or themed jerseys and a range of training and on-field items.

Classic is an Australasian apparel company which has been manufacturing high quality sportswear since 1934. With a strong pedigree across the NRL and partnerships with leading clubs including the South Sydney Rabbitohs and St George Illawarra Dragons, Classic has expertise in technical athletic apparel that is exceptionally constructed.

The New Zealand Super Rugby Clubs are excited about the flexibility and surety that comes with Classic, which has its own factory and an in-house art and design department and complete control of all production capabilities and the supply chain.

Highlanders CEO, Roger Clark, says it will be great to be able to deliver Super Rugby NZ gear to fans in time for Christmas 2023. “We know that the Christmas quarter is the biggest in the retail calendar and we look forward to introducing new gear to our fans just in time for the summer holidays.”

The flexibility of Classic also enables the introduction of heritage and special themed jerseys, something which is commonplace in leagues like the NBA and NRL.

Blues CEO, Andrew Hore, says he is impressed with Classic, their heritage, innovative approach and production capability. “We’ve spoken with a number of clubs across the NRL and also the AFL and Classic’s ability to deliver in full and on time, whilst providing fans with a great range of items really sealed the deal for the New Zealand Super Rugby Clubs.”

Classic Sportswear Managing Director, Warren Carney, says he’s excited to Partner with the five Super Rugby Clubs, the number one sporting code in the New Zealand market.

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