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The Hurricanes Partner with PURE Sports Nutrition

Thu 17th Feb

The Hurricanes have announced a partnership with Christchurch based, PURE Group, providing a range of natural sports nutrition products to both the Hurricanes and Hurricanes Poua teams for the 2022 Super Rugby seasons. 

Proudly produced in New Zealand and designed with sports science in mind, PURE Sports Nutrition was developed by brother and sister Simon & Marewa Kraak with the aim to create a range of natural, clean products that compliment exercise and healthy living. 

Hurricanes Nutritionist, Tom Shand is excited by the partnership.  

“I'm stoked to be working with PURE this season because their products hit the mark from a nutrition perspective. I love their focus on high quality ingredients, and they also work from a practical point of view.”  

“The needs of our athletes are both complex and highly specialised and PURE Sports offers us exactly what we need in Whey Protein, Electrolytes and Energy Gels to match the physical demands of performing at this elite level. Pure Sport understands our environment and are working with us to develop products that will help continue to elevate our game.” 

Dominic Douglas, General Manager of PURE Sports is equally thrilled by the partnership.  

“We are excited to be partnering with both the Hurricanes men’s and women’s squads for the upcoming season with our range of PURE Electrolyte Hydration, PURE Energy Gels and PURE Whey Proteins.” 

“Our products are proudly produced in New Zealand and have been designed with sports science in mind, using only high quality, natural products that work, containing no artificial ingredients or colours. We can’t wait for the season to kick into full swing.” 

PURE Sport logo will be seen on the back of the Hurricanes training and game-day support staff bibs. 

PURE Sport will also offer all Hurricanes fans and members discounted product throughout the season via the PURE Sport Website. Use the code HURRICANES15 at checkout.  

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